Founder · Operator · Growth Lead
I grow people and businesses.
For nine years I've started companies and scaled others across African and global tech, from zero to 300K users and $2B in volume.
Currently exploring strategy and operations, GTM and growth roles. I have experience building and leading teams, and can also thrive as an individual contributor. My work has spanned North America, UK/EU, and African markets.
MBA, Imperial College Business School · Mandela Washington Fellow
About
A repeat founder who has scaled from both seats.
I started out co-founding a digital marketing agency in Lagos, then spent years as a senior growth and marketing operator inside some of Africa's fastest-growing companies, NairaEx, Kora, Seedstars, Africhange, and Smile ID, owning go-to-market, product-led growth, P&L, and teams of up to 25. Along the way I took products from zero to hundreds of thousands of users and billions in transaction volume.
Then I went back to building. I cofounded rivva as CEO, raised a 6-figure angel round, and shipped a product across four platforms. I grew Founders Connect, my media and events platform, into a 200K-strong community and one of the most trusted voices in African tech. Right now, I'm consulting as a fractional marketing and communications lead at Zipline, and I speak on Africa's tech scene, including on the TED stage.
I'm a Mandela Washington Fellow with an MBA from Imperial College Business School. What ties my work together is range: I build the operating systems, strategy, revenue, analytics, and people, that make growth repeatable rather than lucky, and I do my best work in ambiguous, fast-scaling places.
Selected work
The companies I've built and scaled.
Africhange
I joined pre-scale as founding growth lead and owned marketing, product-led growth, customer success, and HR. We took the product from zero to 300K users and $2B in transaction volume, on best-in-class unit economics, while I built and led a 25-person cross-functional team and lifted operational efficiency by 30%.
0 to 300K users·$2B transaction volume·30+ African countries·40:1 LTV:CAC at $2.58·25 team led
Peace is an exceptional growth hacker. Africhange expanded its reach to over 30 African countries and processed billions in transactions. Through her strategies, she transformed a budding startup into a dominant force in the African remittance landscape.David Ajala · Founder, Africhange (managed Peace directly)
Smile ID
As the senior-most marketing executive with P&L ownership, I repositioned a regionally known product into a Pan-African category leader through a full rebrand and multi-market launch. I built the company's entire content engine from scratch: 13+ data reports and guides, 52+ country-coverage SEO pages, case-study videos, and tens of webinars. I also built the outbound demand-generation engine from zero, using Apollo, Dripify, and my CEO's email and LinkedIn to run targeted sequences that filled the enterprise pipeline and closed deals with two major banks. Under my marketing, identities verified grew 233% over two years as the company crossed 200M verification checks.
75% ARR growth·$750K quarterly pipeline at 21%·640% MQL growth·2 major banks closed via outbound·120+ press mentions
Reports & guides Country coverage Webinars
Peace simply gets it and is a star at what she does. I learnt a lot on the key aspects of marketing, on task and delivery prioritisation, and on how to manage people.Emmanuel Agwu · reported to Peace at Smile ID
You're really amazing at marketing, but I think you can be successful in other domains too, whatever you want to do with your career.Kai · teammate at Smile ID
rivva
rivva is an external executive-function system for adults with ADHD, an AI planner built around your energy that helps you plan, and re-plan, a realistic day. I cofounded it, raised a 6-figure angel round, hired the team, set strategy, and shipped across iOS, Android, web, and a browser extension. We launched to #4 Product of the Day on Product Hunt. I ran targeted outbound to land the first 1,000 users, then built an organic engine that compounds through search, referral, and AI assistants like ChatGPT and Claude. Adoption spread across Nigeria, the US, UK, Canada, France, India, and Brazil, with the US and UK leading on paid conversion. In the data, I found that connecting a calendar made users 12.5x more likely to retain, and built the onboarding around that activation.
#4 Product of the Day (241 upvotes)·10K+ users·$3K+ MRR·30+ countries·681K search impressions across 161 pages·25% W4 retention in high-intent cohorts
What surprised me was how much it changed my thinking. Instead of dumping tasks into a list, I now think about energy, timing, and trade-offs.Marcus · Content Lead, rivva user
Founders Connect
What began as a YouTube interview series became one of the most trusted voices in African tech, and I bootstrapped it to $300K in revenue from event and content sponsorships. I've hosted 100+ long-form interviews with the founders of Paystack, Kuda, Carbon, Bamboo, Flutterwave, Bitsika, Eden Life, and more, produced Innovating Africa, Nigeria's first tech-focused documentary, and hosted 3,000+ people at live events across Lagos, Nairobi, London, and Toronto.
$300K bootstrapped revenue·200K+ online community, 74K+ on YouTube·100+ founder interviews·3,000+ hosted at events
Seedstars
Promoted within four months to lead global growth across five regions and 90+ cities. I designed and automated the demand engine behind the accelerator's first fully virtual world competition, and grew the audience and founder pipeline that fed it.
11,000 sign-ups in two weeks·45K+ newsletter at 61% open·90+ cities
Peace knows how to hack the system. Want to maximise impact with a tight budget? Peace is the one to ask. A problem solver and a team player.Daniela Moreno · Seedstars
Zipline
Zipline is one of the world's largest autonomous delivery companies, running national-scale health and commerce logistics across Africa and the US. I lead external communications, media strategy, and brand across the African operations, working directly with senior leadership, and I own video production end to end, turning field operations and impact data into stories that land with partners, regulators, and the public.
Tier-1 media including Semafor·End-to-end video production·Africa comms and brand lead
Earlier
Head of Growth at NairaEx, a Nigerian crypto exchange, where I grew the user base past 200K and monthly transaction volume to eight figures. Head of Marketing at Kora, a pan-African payments infrastructure company, where I quadrupled transaction volume in six months. And cofounder of Rene Digital Hub, a Lagos agency I helped build from scratch to $200K+ in revenue at 95% client retention.
200K+ users at NairaEx·8-figure monthly volume·4x volume at Kora in six months
Privileged to have had the opportunity to work with Peace. The professionalism was unrivalled and the passion on the job was raw.Dickson Nsofor · CEO, Kora (managed Peace directly)
Working with AI
AI-native, in practice, not theory.
I don't just talk about AI, I operate with it every day. It's how I ship products, run growth, research deeper, and stay lean. A few of the ways it shows up in my work:
Speaking & recognition
On the stage, and on the record.
Recognition Mandela Washington Fellow (Leadership in Business) · Stanford Idea-to-Market Program · YNaija New Establishment List · The Future Awards Africa nominee · Nigeria's 25under25 nominee · YALI West Africa, Star of Entrepreneurship
Contact
Let's build something worth scaling.
Back again in the arena. I'm exploring EIR, strategy, GTM operations, and growth roles. I live in London and I'm happy to work remotely within a +/-5 hour timezone band.